It boils down to this:

The more persuasive you are the more you get from life.

Persuasion is probably the most valuable life skill there is because the more persuasive you are the more successful you become.

When you’re persuasive you get more of what you want and less of what you don’t want. People happily go along with what you want to do, rather than what they want to do.

And of course the more persuasive you are the more sex you get. And if you enjoy a wide range of sexual partners, it increases your chance of meeting, wooing and marrying your ideal lifetime soul mate.

The more persuasive you are the more successful you will be in your job or career. The more likely you’ll get the promotion. Bag the job. Bring in the big client. Or start your own business.

And because you’re persuasive your business is successful for three reasons:

  1. You persuade lots of people to buy what your selling
  2. You persuade the ideal people to come and work for you
  3. And you persuade them to work for much less than they’re worth.


Persuasion Takes Many Forms

But the one I want to talk to you about right now is ‘written’ persuasion. That’s where the real money is made.

When you capture persuasion on paper or digitally its power is multiplied exponentially. Instead of the 5, 10 or 20 people you can persuade in a day, now hundreds, thousands or millions of people can read, hear or see your ‘persuasion.’

That’s how you apply persuasion in business to make yourself fabulously wealthy.

Have a quick look at these words. They’re associated with being unpersuasive (and these are just a handful. There are tons more):

Feeble, flimsy, false, fake, faltering, faulty, inadequate, inefficient, poor, thin, repulsive, disenchanting, boring, feeble, impotent, inadequate, incapable, incredible, ineffective, implausible, lame, negative, pathetic, puerile, shallow, sketchy, skimpy, slight, superficial, timid, trivial, vapid, unbelievable, unreliable, unconvincing, unpleasing, unsatisfactory, wimpy, weak.

The list goes on and on and pretty much sums up everything  you wouldn’t want to be.

Now here are some words associated with being persuasive:

Agreeable, appealing, alluring, attractive, articulate, assertive, believable, beguiling, bewitching, charming, compelling, coercive, convincing, commanding, credible, charismatic, delightful, deep, dominant, effective, eloquent, enticing, enchanting, enthralling, forceful, fluent, gutsy, heroic, hypnotic, impressive, influential, inspirational, interesting, irresistible, likable, motivational, mighty, passionate, positive, plausible, powerful, punchy, potent, reliable, smooth, seductive, significant, strong.

Which group of words would you like people to describe you with? Remember you by? Thought so. Me too.

Of course, we all want to be ‘persuasive’. It’s the stuff ‘heroes’ are made of! And who doesn’t want to be thought of as heroic?

If you’d like to know how to be more persuasive in person, on paper, over the air or in front of a camera take a close look at my new course: Persuasion Shortcuts.

It’s a copywriting ‘intensive’ for beginners who want to discover how to write persuasively even if they’ve never written a persuasive sentence in their lives.