by Antony Howard | Jun 22, 2019 | Copywriting Basics, Strategy
It boils down to this:The more persuasive you are the more you get from life.Persuasion is probably the most valuable life skill there is because the more persuasive you are the more successful you become.When you’re persuasive you get more of what you want and less...
by Antony Howard | Jun 7, 2019 | Copywriting Basics, Strategy
‘Salesmanship-in-Print’ means the purpose of your sales message is to sell something. It doesn’t matter whether it’s a 5 line email, Facebook post or fully blown sales letter. You can incorporate ‘salesmanship’ into every message you send out no matter how long or...
by Antony Howard | May 30, 2019 | Strategy
Let’s talk about leverage. It’s an exciting concept. In marketing it means you can apply a little of something at one end and get a big something happening at the other. Let’s say you’re running a Facebook ad and every week it converts 20 people into new customers....
by Antony Howard | Apr 19, 2019 | Copywriting Basics, Strategy
Most digital, print, radio, and TV ads, brochures, sales letters and websites I see are largely a waste of money. Businesses ceaselessly broadcast unconvincing sales messages, hoping to capture new customers. Most of these are so ineffective at persuading a prospect...
by Antony Howard | Apr 12, 2019 | Copywriting Basics, Strategy
Human nature is like gravity. It’s the same all over the world. Billions of dollars of marketing trials and psychological tests have proven that people from similar demographics respond to the same advertising no matter which country they come from. We all broadly...
by Antony Howard | Apr 5, 2019 | Strategy
Did you know when a company selling English language courses changed the headline of their advert from: The Man Who Simplified English To: Do You Make These Mistakes In English? The new headline pulled 300% more response than the previous one. An insurance company...
